Branding Your Business

In this course you’ll explore your brand identity and create pattern collections that tell your unique story. This is done through a thoughtful, pro-growth itinerary and series of high-value tutorials.

Lessons One/Two

You begin the journey with a branding presentation by Melissa Schulz, founder of Branded Licensing. Melissa will guide you through a series of exercises to explore what colors, patterns, and marketing materials best exemplify each designer’s unique style. You will answer important questions like, “What aesthetic should I be known for?”

Lesson Three

With brand identity exercises complete, you will begin to reflect on how their brand identity can be expressed through color. You will find ways to create unique color palettes that can be used in marketing materials, to update old pattern collections, and inspire future work.

Lesson Four

What stories do you want to tell through your work? How do you want your work to resonate with your customers? Week Four is devoted to creating motifs, marks, sketches, and paintings that resonate with your brand and make your creative spirit shine.

Lesson Five

This lesson is dedicated to exploring the markets and products that emerged during your brand discovery exercises. An opportunity to explore Textile Design Lab’s library of tutorials is presented, offering the chance to learn more about these new markets and create a collection of patterns tailored to fit a new market.

Lesson Six

In this lesson well known designer Stephanie Ryan shares how to “take the elements that make you unique and turn them into your own one-of-a-kind brand that is authentically true to you.”

Lessons Seven & Eight

In these final lessons you’ll explore how to update existing collections with your unique brand identity. You will have a wonderful opportunity to reflect on how to bring authentic color palettes and pattern styles into your existing work.